With so many
people actively using social media every day, it should come as no surprise
that more businesses are looking to platforms like Instagram to reach out to
their audience. Posting trendy pictures
and videos is the name of the game.
Connecting with people and getting as many likes and follows as possible
will give your store exposure. Whether
it is to attract new customers, or to promote a new product, Instagram has
become one of the best places to build your business. With nearly five hundred million people
logging in every day, and nearly 1 billion people logging in every month,
Instagram can help you push your brand to new heights. What exactly does it take to make something Instagram
worthy?

When users post to
Instagram, they want to have photos that are memorable, unique, and that grab
people’s attention. Keeping this in mind
when setting up a display or a wall of products is key. Having a way to keep customers engaged will
help give relevance to your business on Instagram.
Here
are some simple things you can do to make your store Instagram worthy:
- Feature the area or product
you want to promote
Make sure to
highlight specific merchandise or a display on a wall, so your customers know
it's an opportunity to make a post.
Having a scenic backdrop or patterned wallpaper by a display will make
for a great photo. Make sure the area is
well lit with natural light if possible and remember to be creative, but keep things
simple. Make sure the area is free of
clutter, so that the focus is on the product.
- Have the right signage and
use it creatively
Using things like
chalkboards that have colorful and vibrant lettering or a sign with an
inspirational quote or pop culture reference is sure to catch people’s
eye. Creative word art displays are an
easy way to promote a product. If you
can find a way to tie it in, it's a sure-fire way to get customers to want to
post.
- Posting to Instagram should
be encouraged
Not only should
customers want to post on Instagram about your store or product, but you should
want them too as well! Incorporating the
Instagram logo with your display for a product will be a subtle way to tell
your customer this is a product you're promoting. Include things like your
store's location, your Instagram username and a hashtag to engage your customer
even more.
- Incentivize the customer to
make posts
Giving your
customer a good reason to post might prompt them to do so more frequently. Giving a small discount to customers who post
on Instagram about your store or a product can get some traction. It's a great way to get more exposure and
create some great engagement.